From Boyana Film Studios to Mitzpe Ramon

It's incredibly inspiring and exhilarating to shoot on diverse sets with clothes from a single collection, observing with satisfaction of how a project comes to life. It's amazing to see how various combinations of colors and fabrics blend seamlessly in different contrasting environments.

While we were shooting the collection look books at Nu Boyana Film Studios, we were so inspired by the surroundings that decided to also shoot in an urban environment.

Later, during a business trip to Israel, we chose to venture out of the city and stay at a chic boutique hotel in the desert. There, the rocky desert's golden landscape inspired us for an impromptu photoshoot with pieces from the Spring/Summer 2015 collection. Everything happened so spontaneously and there were no models around, so we shot ourselves in the name of fashion.

Message from Light is a fascinating journey that simultaneously dives into nature and the urban world. Light workers can effortlessly merge with both the world created by God (the nature) and the one created by man (the city).

The SS15 collection offers a rich palette of color combinations and clothing that fits both worlds perfectly. The urban shots were shot during a mini backstage shoot during the lookbook campaign at the film studio, while the desert photos were captured in a rocky middle eastern desert close to Palestine.