BLOG

Gig spotter: Ludmilla smashes Coachella and Brazil while wearing DEMOBAZA

The Brazilian pop phenomenon and record-breaking singer was spotted wearing DEMOBAZA clothes and boots on two separate occasions during recent headline shows.





After becoming the most listened-to black artist in Brazil and selling out stadiums in her home country, Ludmilla kicked off her international career with two shows at Coachella wearing DEMOBAZA boots no less. Performing a set of Portuguese-language songs, drawing from the local baile funk sound and pagode (a modern samba), the next great Brazilian superstar has already won a Latin Grammy and became one of the only Afro-Latin women to reach a billion streams on Spotify before coming to Indio’s most famous and prominent stage.
AW23

LONG BOOTS SOURCE

One of her admirers, BeyoncΓ©, also a well-known DEMOBAZA aficionado in the past, recorded a voice note to introduce the show: From Rio to Coachella, ladies and gentleman, Ludmilla! And off it went with the Brazilian popstar dancing in The Source long boots in black from the brand’s autumn-winter women’s collection (available here) – a limited edition and pretty futuristic neoprene high boot with zip closing and a hidden 5 cm platform heel.





The BeyoncΓ© introduction was Ludmilla’s full circle moment of sort, as the Brazilian started her career in her native Rio de Janeiro under the moniker MC BeyoncΓ©. Just weeks after storming Coachella, Ludmilla chose to wear DEMOBAZA once again and uploaded a short reel on Instagram singing her smash hit collaboration with Caio Luccas Saudade da Gente.

On this occasion, Ludmilla sported the Dimension overall from last year’s spring-summer Samadhi collection in vintage washed elastic denim (available here ) – another limited edition Gigeresque overall with multiple pockets, piping and zip closure, that has seen the evolution of DEMOBAZA’s overall silhouette through the years.

OVERALL DIMENSION W OVERALL DIMENSION W
Sale price € 567.00 EUR Regular price € 1,133.00 EUR



    29-year old Ludmila Oliveira da Silva has been
    on a roll in recent years. After first getting
    buzz a decade ago for her YouTube freestyle
    Fala Mal de Mim (released as MC BeyoncΓ©),
    Ludmila released her first solo album Hoje
    in 2014 and followed it with four more albums,
    culminating with VilΓ£ in 2023. She has also
    appeared in the latest Fast & Furious movie
    (Fast X, 2023) and numerous TV shows.
    Ludmila is touring Europe and Brazil this fall.